REBRAND:
BETTER’N PEANUT BUTTER.
BETTER’N YESTERDAY.

BACKGROUND:
2022 - Better’n Peanut Butter has supported health-forward consumers for over 25 years. With its delicious, healthy peanut spreads, it's a staple of WW International's The Points® system. - but it was getting lost on the shelf and in the conversation. 
 
Introducing: B’NPB: “The spread that’s been with you so long ... you’re basically in an LTR.”

The rebrand established a strong new brand identity that evokes youth, energy, and wellness for a social-first generation of consumers.
 
Now B’NPB is much more than a great good-for-you spread. It’s  a relatable, inspirational lifestyle brand that represents to consumers that, with B'NPB, everyone can be Better'n Yesterday.