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DOVE INFLUENCERS SHIFTED
THE SCRIPT DURING
QUARANTINE WITH #WASHTOCARE.

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BACKGROUND:
2020 - When the world went into shutdown, Dove pivoted strategies and activated influencers to show the world that just a few seconds of care can have a big impact.
 
The #WashToCare campaign activated hundreds of influencers across the globe to create content from home (when no other production was possible), spreading messages aligned with Dove’s Purpose-driven focus to remind people who they’re caring for.

Dove - Picture 1

ROLES:

Influencer Identification & Contracting

Campaign Strategy & Creative Briefing

Campaign Execution
 

 

AGENCY:

theAmplify

.

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