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DOVE INFLUENCERS SHIFTED
THE SCRIPT DURING
QUARANTINE WITH #WASHTOCARE.
BACKGROUND:
2020 - When the world went into shutdown, Dove pivoted strategies and activated influencers to show the world that just a few seconds of care can have a big impact.
The #WashToCare campaign activated hundreds of influencers across the globe to create content from home (when no other production was possible), spreading messages aligned with Dove’s Purpose-driven focus to remind people who they’re caring for.
ROLES:
Influencer Identification & Contracting
Campaign Strategy & Creative Briefing
Campaign Execution
AGENCY:
theAmplify
.
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